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Find Sustainable Fashion Alternatives easier by SHADY.CLUB, with Fatimah El-Rashid

One thing we often hear from consumers is the difficulty in finding sustainable alternatives when shopping for clothes.

In this episode, we’re talking to Fatimah El-Rashid, co-founder of Shady Club and the browser extension Shade. An app that is set to revolutionise the way we shop online but rating products and even suggesting more sustainable alternatives in real-time.

Listen in as we hear how Shade came about, how it works, and how it’s helping break down the barriers to sustainable consumerism – helping you shop and dress more sustainably.

You can try the Shade extension yourself at

And feel free to feedback or find out more from Fatimah on LinkedIn at

We’ll be bringing more conversations from the world of sustainable fashion regularly, so remember to follow and invite your friends for a listen.

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